DEMAND MANAGEMENT

Demand Management involves Demand Generation for organization’s products or services along with managing the same effectively to convert demand into business revenue.

Demand Management is a strategy focused on creating awareness, interest, and demand for an organization’s products or services. Unlike lead generation, which concentrates on capturing contact information, demand management encompasses the entire buyer's journey—from awareness to conversion and beyond. It aims to build trust, foster long-term relationships, and educate the target audience to create sustained interest in the brand.

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