Holistic Integration of Supply Chain Solutions

Digitization makes Supply Chains more efficient, agile and customer focused.

DEMAND MANAGEMENT

Demand Management involves Demand Generation for organization’s products or services along with managing the same effectively to convert demand into business revenue.

Demand Management is a strategy focused on creating awareness, interest, and demand for an organization’s products or services. Unlike lead generation, which concentrates on capturing contact information, demand management encompasses the entire buyer's journey—from awareness to conversion and beyond. It aims to build trust, foster long-term relationships, and educate the target audience to create sustained interest in the brand.

KEY ELEMENTS

AUDIENCE TARGETING

Understanding your ideal customer profile (ICP).
Creating buyer personas to address their pain points and needs.

CONTENT

Developing valuable, educational, and engaging content, such as blog posts, whitepaper, webinars, and videos.

INBOUND AND OUTBOUND
STRATEGIES

Using inbound strategies like social media, and organic content to attract potential customers.
Incorporating outbound efforts, such as email campaigns and targeted advertising.

LEAD NURTURING

Engaging with potential customers over time through automated email sequences, personalized communication, and content offers.

ACCOUNT BASED MARKETING

Personalizing outreach to high-value accounts with tailored campaigns.

DATA DRIVEN MARKETING

Using analytics and tracking tools to measure engagement and refine strategies.
Employing tools like CRM systems to track and manage customer interactions.

COLLABORATION

Ensuring alignment between sales and marketing teams to create a seamless experience for potential customers.

CUSTOMER RETENTION

Engaging existing customers to promote brand loyalty and advocacy.

DEMAND MANAGEMENT MODEL

Phygital Campaigns for Demand Generation and Management

Managing Demand through Organic Leads on Website/Social Media

Driving Traffic on e-Store and Managing Demand including Pre-sales and Post-sales support

Demand Management for Specific Stores

Hyperlocal Demand Management

Managing Specifier Programs

Managing Loyalty Programs

Demand Generation and Management through Re-marketing

OUR SOLUTIONS

Asset Tracking

Anti Counterfeiting

Freight Optimization

Packaging Optimization

Route Optimization

Workforce Scheduling

Price Optimization and Revenue Management

Sales & Operations Planning

Supply Chain as a Service

Transport Management System

Warehouse Management System

Supply Chain Digitization

RELATED SERVICES

As a performance driven supply chain consulting organization, SCM Connect helps enterprises improve visibility across their supply chain, enhance supply chain efficiencies, and reduce overall supply chain costs.